Let Us Comprehend CUBI—A User Experience Model Part 2

Content Layer in CUBI Model for UXWe have realized the pains of the UX designer due to lack of suitable model or framework to work on in the previous part 1. Moreover, we have seen that why we need CUBI model and what its ultimate purposes or benefits to the modern designers for the better UX? According to our CUBI model content is one of the core parts among the four components.

Content Layer

During the designing process for UX when we are going to incorporate content in the project do several activities and if we are going to depict those activities in the layer forms, we can place content types next to the core of content presentation. Then next layers would be content models, content treatments, content methods, and content architecture. Let’s check them one-by-one in this series.

Types of Content

Initially content has only one or two forms like texts and images in early web era. Today the types of content has all multimedia formats optimized for the web such as audio, video, graphics, data tables and data presentations/chart/graphs, and documents of many unimaginative formats. The more interesting thing is that these variations in content types are not stick with some standalone formats, but there are enough opportunities to combine available formats in various combination creatively and contextually to solve our problems of designing and UX.

For instance, infographics have super combinations of text and images where designers have free reigns to add data visualization techniques and illustration to go on storytelling styles. Pinterest like social media is solely based on such modern variants of the content types and their combinations.

Models of Content

As we have seen above that various combination of content are in use and if we arrange them logically, they become content models. In above example infographics is a sort of model. Similarly, recipe in cooking app or alike apps is a model consisting of different content including texts as instructions, ingredients as data, images of food or ingredients or food, and video describing the process are various content types in it.

Effects on Content

We treat content very different ways from screen to screen or apps such as we apply visual styles like 2D/3D effects on the images/photos to bring good aesthetics. Texts may have unique personality through various text styles. Graphics may have opportunities to reflect brands or personality through theme creation. Thus, UX designers have to learn and follow various content treatments feasible under the umbrella of contemporary styling practices or content treatments.

Methodology of Content

We can make content more interesting hence engaging through various presentation methods of content such as storytelling, metaphors, analogy, scenario creation, symbolism, and many other creative ways.

Architecture of Content

We know if all content types, models, methods, and effects are not in an organized manner or follow a definite structure, we can’t get good UX or solve the website’s problems/client’s problems. Therefore, information architecture or content architecture has great places in the web or mobile designing.

If you like to see the best examples of the roles of content in UX, please check the portfolio of Lujayn carefully.

Author Bio:

Shoaib Marfatiya is an eminent writer in web development industry and its verticals. He has contributed a lot by throwing light on very intricate issues of web and mobile development community.

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