In recent high-tech era, all sorts of startups have several challenges as well as opportunities too. If I am going to give some hints regarding opportunities, covering vast global audience is quite easy due to higher penetration of Internet and steadily increases in mobile usage. Internet is representing web-o-sphere while mobile applications have several faces to gain momentum.
This advent of technologies and presence of audience have obsolete traditional marketing and advertising practices. Today we have new words in the air like Internet marketing, SEO, SMO, PPC, in-app purchase, mobile app ads, and mobile applications customized for businesses, and so forth. However, ubiquitous presence of Internet across the devices in form of responsive web designs is solving many problems to address vast audience at a time.
Therefore, when startups release or unveiled their business first time, they have a big dilemma that where to invest and how much. As, they have two ultimate options to select one or both and those options are whether creating web presence or going to mobile application development tailored to their needs and budget. However, temptations towards mobile app development are greater than simple or responsive web designing.
Since mobile app development is not rocket science, but also not easy to neglect and left only on the designers or programmers wits. There is a checklist like exercise that need to keep in mind before, while, and after mobile app development. Let’s see what are important points that need to check when we are going to mobile app development process.
Mobile App Design Considerations
For mobile apps, simple layout, graphics, and some images are not the part of the design as they serve mere presentations on the screen. User experiences specific to the mobile devices like smartphones and tablets matter more here. You have challenges in form of various touch gestures used on mobile or handheld devices.
Gestures on Mobiles
Modern devices are offering innovative gestures like speech, air, and body gestures. For instance, in Windows 8 like OS supporting such gestures along with common tough gestures are inducing more intricacies in mobile app design and development in order to address excellent user experiences.
Therefore, your first duty is to gather data of your audience and list which devices they use the most and what are their expectations with your mobile app. Thus, you can check whether you have some sample devices available for testing and other QA purposes during entire development process. Secondly, design layout and other interactions based on the device types and OS used on those devices. Therefore, thorough audience research prior to mobile app development is mandatory step and worth the process to invest in.
Many CEO of small to big companies underestimate mobile app designing process and simply think it is just 2X factor for desktop design, particularly in case of responsive web designing. The third point to consider is resource constraints for mobile devices such as battery life that don’t allow anything to consume excess power or power for longer duration.
CPU processing power is limited in mobile devices so client devices side processing load is not allowed at all, while server side load is good, but connectivity and bandwidth issues need to mitigate further. Finally, memory consumption has many roadblocks despite steady increase in memory allocations in the latest mobile devices.
Integration of multimedia content seems lucrative for developers as well as owners, but addressing support over highly fragmented mobile landscape put many questions at first place. Therefore, you need to determine rich media content inclusion and heavy interactions or animations according to the devices used by your majority of target audience, as backward compatibility of hardware and OS place many restrictions over your dream of awesome mobile app for all.
Lujayn has team of mobile application developers who have enough knowledge and awareness regarding the above given checklist for the design considerations for your mobile app development project.