The success of SEO is greatly depending on how search engines look and feel your website. Therefore, technologies and technical aspects of the website determine the overall success at the end of the day.
It was a time when e-commerce and other websites were made up using Flash like animation technologies. At present, we have innumerable technologies at hand and they are producing simple standstill HTML websites to highly interactive and dynamic web portals using PHP like open source technologies.
Earlier, we were mainly focusing on the audience who accessed front-end side of the websites through browsers, giving cloying graphics and animations using appropriate technologies. Gradually, search engines added one more dimension in the web development and it was SEO friendly website development. Now, businesses are looking for ranking on SERP along with tempting the human visitors on the website.
Website Access at Technical Point of View
Our modern websites have two types of visitors, one is human and another is search engine. Humans have eyes to see and brain to read, feel, sense, and analyze the website content. Whereas crawlers have algorithm to read the source of the website on the server, means bots read backend only.
At front-end, web developers take care of user experiences through myriads of factors in designing as well as in programming. For instance,
- Cloying UI design with smart UI elements
- Rapid and dynamic interaction programming
- Comprehensive information architecture or navigation schemes
- Content architecture or layout
- Content on images
- Multimedia content including images, audio, video, animations, and so on
- Integration of various 3rd party solutions and extension for advance as well as personalized functionality
These are some considerations for web developers at front-end.
Against these, at back-end we need to take care of all technical aspects that allow all sorts of search engines to crawl the web pages in source code. For instance, various technologies of web design such as
- Robot Tags
- Programming language
- IP addresses
These all deliberately affects the crawling of the web pages for websites and web application whether they are on traditional servers or on the cloud and displaying in the browsers on desktops or smart handheld devices.
Obstacles for Search Engines
As described above, search engines have to access backend through source code and source code reside on the web server or cloud and it is made up of various components including the front-end elements along with technologies in programming documents.
Hosting, cloud, and IP addresses are some of the location indicating and permission granting factors. Thus, if you don’t have SEO friendly hosting solutions, how crawlers will access the server and source code easily? If the region of host or cloud is inaccessible for the search engine, you have meager chances of indexing regularly.
Flash, Images, PDF, Animations like Banned Technologies
We know Google like advanced search engines can crawl Flash, Images, PDF at some extent only while rest of other search engines are of primitive type and have banned such content for their visits.
If you don’t have robot tags or your robot tags are with some serious errors like ‘noindex’ or ‘nofollow’ tags, how poor crawlers dare to proceed further in your web page source code?
In sum, if your design is good, but your source code is not search engine friendly you will lose the ranking battle at long run. Fortunately, Lujayn has expert technical web designing team, familiar with such issues and capable to manage them during the web development process.