Tag Archives: user experiences

Businesses Have Misconceptions about Web Development

It has observed that when businesses decided to have their own web presence and even in responsive web designing, they are running with some common misunderstanding regarding the web development process and web development team. These misconceptions or myths may sour their relationships with web development team or company itself.

Therefore, I have decided to give some insights based on our experiences as a web development team at Lujayn serving wide range of clienteles across the globe.

Myth #1 – These Are Simple Changes

Being a well-experienced web development company, team at Lujayn is preparing project scope documents where we are defining things in advance that what should be included, and what should exclude in the set price structure. Despite such preventions for project creeps, some businesses come up with small changes that they think as minor ones and can address with little efforts and time.

However, that is not true at technical point of view because simple looking websites may have intricate functionality and complex interactions in backend. Thus, always their programming becomes time-consuming and expensive at logic even a simple change in location of a button may take days to accomplish in coding and testing.

Solutions:

Businesses should define their requirements upfront and always discuss with team prior to suggest any changes as well as offer extra cost if your changes require the substantial amount of time and efforts from your hired web development team.

Myth #2 – Templates Are Okay

It is true that market is flooding with ready to use templates or themes and some software available to build a website using GUI tools without doing any coding at all, just drop and drag work flow. Of course, templates are good for those who need low-end and temporary web identity at initial stage and ready to customize them when their time and money come on hand.

Solutions:

In majority of cases, businesses, be they small or big want to augment their brands and have thirst for good ranking in SERP for their business keywords. Therefore, it is imperative for them to come up with unique and SEO friendly websites for their users and bots in order to get the best ROI.

Myth #3 – Web Development One Time Process

Majority of businesses think that once website has built their work is over. However, they are not true because web development is not one time process even though you have created customized web identity with the latest responsive web designing technologies, as web development team needs to update it regularly as well as check or test it frequently for its compatibility and user experiences in contemporary sense.

Web and mobile technologies are ever-changing field and your current websites may become obsolete after two or three years and you need to redesign it with the latest coming technologies at that time.

Solutions:

Therefore, my best advice for business houses to keep good relation with your web development company and take their help regularly by paying on their maintenance packages or for support or update charges.

Myth #4 – Anyone Can Do UX

When businesses have to select the web development company as their IT partners, they used to check presence and capabilities of graphics designers for UI and programmers for interactions and dynamism, but never ask for UX experts. Designing mere UIs and programming them can’t bring good user experiences on your websites because expertise and experiences in UX is quite advance and different discipline in software development as well as in any industrial product development.

Solutions:

Thus, check whether your hired web development team has UX experts included or not and ask for the portfolio of UX professionals too.

Let Us Comprehend CUBI—A User Experience Model Part 5

Interaction in CUBI ModelPreviously we have explored the components of CUBI model for UX designers for web and mobile software products. In second part, we have grasped the content layers’ functionality. In third part, it were user goals while in fourth part, we had some knowledge about business goals. Now in this post, we will look finally at the fourth component of the CUBI model and its interaction. However, user interaction designing is crucial in modern high-end web and mobile landscape because only interactions make product live and exert the best user experiences in our highly intricate software designing projects.

Just like other components, user interactions has four layers to consider when incorporating it in the UX designs. Those layers are patterns, systems, devices, and humans. Let’s see how they act in the UX designing.

Interactions with Patterns

We know very well that UI design consists of various UI elements and most of them are the parts of graphics or layout designs. Therefore, it is natural that design patterns have greater impacts on the interactions of users hence on the UX designs. Apart from buttons, there are headers, menus, maps, calendars, video, audio, images, etc. which are taking parts in various interactions and responsible for user experiences at the end.

Interactions with Systems

Web and mobile applications are creating their own system and running on the various operating systems as well as devices using its hardware, software, and custom resources at a capacity. For instance, any software on web and mobiles may have navigation system, workflows, screen flows, feedback giving and receiving systems, notification systems to interact with internal and external components. These all are mean to help end-users to go ahead to achieve their intended goals with our products.

There is nature of the system such as static or dynamic may decide the interaction designing. At other hand, your software system will define the CMS, e-commerce, and other system software integration with a set of capabilities and limitations.

Interactions with Devices

We are living in fragmentation era in terms of computing devices. Therefore, it is mandatory to beat challenges of multi-screen designing for better UX in all mobile and web software products. Our client/targeted devices may have fragmentation issues with screen size at first place, form factors like smartphones, tablets, desktops, laptops, kiosks, terminals, wearable devices, appliances, and many others at second place.

The biggest challenge for UX designers with devices is various gestures to interact with them like pointing devices/mouse, touch gestures with fingers, thumbs, and other body parts, body gestures with just movements, accelerometer like hardware gestures, geo-locations, and use of camera are some instances to consider during UX designing and interaction designs in particular.

 

Interactions with Humans

After all, we are designing UX for our end-users, and in most the cases, they are human beings. Therefore, human interactions with the product designing like formal, informal ways of interactions, sometimes personal or interpersonal or social interactions define the UX design of the software products at detail level.

 

In simple words, we can say that a set of various patterns provided in a system is responsible for UX and such system running on various devices trigger the human interactions with the product. If you want to get some clue of successful UX designs using CUBI model, you have to explore our portfolio and consult our designers for web and mobiles.

 

 

Author Bio:

Shoaib Marfatiya is an eminent writer in web development industry and its verticals. He has contributed a lot by throwing light on very intricate issues of web and mobile development community.

Assure a Successful Email Marketing Campaign Part 3

 

Newsletter Email Marketing
Newsletter Email Marketing

Lujayn is not only mean to designing and programming, but also dependable friend of its patrons and their businesses. Since marketing is prime need of success. E-mail marketing is still functional and viable strategy in modern marketing. Therefore, Lujayn is extending helping hands to create HTML-CSS based emails with modern concepts of email marketing. This series will introduce its various facets in friendly manner.

In previous part 2, we have explored the welcome email types of marketing emails in this series. Keeping it continue, we will see now Newsletters types of emails in this post in-depth manner.

Newsletters Types of Email Marketing

Perhaps this one is the most often shooting emails in marketing emails genre because once the subscriber is accepting their occurrence in their inbox they are happen regularly like daily, weekly, fortnightly, or monthly in some cases. No doubt, exaggeration in their frequency is never advisable anywhere and in any niche.

Purposes of Newsletter Emails

  • To acknowledge the brand: For those who are not aware of the brand yet interested to know about, this email serve them. It is true that we have other media to augment our brands including social media, but email newsletters are consider as the most professional approaches yet in industry and 90% people accept this fact.
  • To update the existing customers: once you shopper coming in touch with you they are eager to know about some more similar products of your niche or have temptations to get various marketing incentives and offers from you in personal manners. Therefore, newsletter emails keep them updated with each new move on your side.
  • To get personalize touch: If you are offering unique opportunity for your patrons to come in one-to-one bases contacts through newsletter emails they like.
  • To save marketing budget on other channels: if you have good subscriber base you may don’t need frequent Ads or traditional marketing expenditure since you have good ROI with newsletters.

You may have question that why a team of developers has interest in describing these purposes upfront. Well, if we are not aware of the purposes of design how we can we implement them for a success. For instance, we have to think of its content planning, layouts, interactions through links, and user experiences at last during the course of email development and its executions.

What Lujayn Do for You

We have to design easy CMS for regular content update keeping theme of email. We have to think of acquisition cost, duration of user engagements, and revenue over reminders against the CTR on your website or online store. Therefore, we always do custom designing for your newsletter email according to your niche and needs. We go in brief on content size, be they text, image or video. We always stay relevant and give only interesting and relevant links of your website or storefront pages.

 

Some Words of Wisdom on Usability

We might have heard lot of talks on the usability, but in simple words, it is easy to describe and understand usability as a web designer. Therefore, I have given a few lines or phrases regarding to usability and bring them in our web development as well as mobile development project with least hassles, but much efforts!

Phrase #1: Understand the Usability

If you give assurance that your product will work well for the average users with some average abilities and experiences, you are offering absolute usability in the product because you never let your users to fail whatever they intended and without much frustrations. – Make Product Completely Usable.

Phrase #2: Create Self-Explanatory Product

It is obvious that if your users don’t know how to use the product, they definitely leave earlier so make self-explanatory products by guiding them through visual and textual clues and incorporate most possible conventions in UI and UX designing.

Phrase #3: Avoid User Confusions and Frustrations

Users are always in hurry so create UI design and content layouts such a way that your visitors have to think least (simplest products) and can reach at their intended goals rapidly without any frustration in the usage of the products.

Phrase #4: Don’t Trap Users and Offer Free Reigns

It is a fact that back button on the websites is the most used UI element in the history of web and hiding Home button is a sin for good usability. Moreover, search field is a shortcut for repeat users as well as tech-savvy audiences. Therefore, offer all without playing any game with your users’ psych.

Phrase #5: Push Users towards Conversion Rapidly

Try to remove all possible obstacles including some happy talks with your users and push them to reach at their goals hence your websites’ goals-Conversion. Otherwise, they will change their mind and you missed them forever. In order to do this you should keep restrictions over your marketing driven grid to extract maximum info from your users by sign in or registration mess or offering social buttons in the way of checkout unless they push shopping carts in wish lists.

Finally

In short, you never let your users to go without achieving their goals for that they had visited your website or web application. Thus, above usability guidelines will make you an excellent usability and UX designer.