It is true that web typography is a bit different from print and constantly evolving due to ever-changing nature of web itself. At present, we are experiencing new opportunities on presentation front due to emerging mobile era as well as facing intricacies in implementations. These all force us to reconsider our practices and outlook.
Day before yesterday, we were focusing on the print media and little on web media for static desktop like devices. Today responsive web designing practices have changed the entire landscape of web typography. Therefore, today we have to think about the font type, style, font size, and spacing in respect to the ever-changing viewports according to the client mobile and desktop devices. We strive to optimize readability of the web typography across the devices, browsers, and OS. In due course, we need to focus on certain current common practices prevailing in web typography landscape. Let’s check one-by-one.
The choice of typeface sets the tone of the entire website and sends right or wrong messages by creating an atmosphere. Our designers are struggling between the Serif and Sans Serif typefaces for an appropriate choice since 2009. If we look back in the web typography of 2009, it was increasing trends for sans-serif typeface in body copy as well as in the headlines. Today designers are creating contrasts in body copy and headings by interchanging of serif and sans serif typefaces in order to improve readability and visual appeal of the website.
If we fine grain the data, we may find that serif typeface has replaced the sans serif in body copy gradually over the last four years. We can see the emerging trends for Georgia and Arial as the most popular typefaces on the responsive websites like The Guardian, Financial Times, BBC, etc.
The Most Common Typefaces
Besides Georgia, there are other popular typefaces such as Chaparral Pro, Freight Sans Pro, Helvetica, Verdana, etc. which have taken place in either body copy or headlines/headings and differentiate from others by creating contrasting effects. However, interesting trends are also visible for the non-standard typeface usage on the recent web development, especially in responsive websites made for multiple devices and screens. This indicates the increasing diversity in web typography.
Diversity in Typeface
As we use CSS in responsive design and fallback typefaces including standard core Web fonts like Times, Times New Roman, Arial, Georgia, Helvetica, etc. are used predominantly as mobile platform fonts. Ironically, comeback of Times, and Times New Roman have widened the diversity of web typography still keeping the old players intact. The real genesis of diversity is leaning trends towards individuality and responsive web on designing landscape.
Many smart web designers are experimenting with typefaces mostly in headings because drastic changes in body copy may prove disastrous particularly in case of responsive designs. However, use of alternative fonts for body copy may create rich panorama and bring more diversity in web typographic landscape.
Fortunately, Lujayn has dedicated web developers who are accustomed with current trends and common practices in web typography landscape and capable to make your project a success legend in this fiercely competitive market.