In 2005 when I have started web designing and web programming, we all have an awesome platform and it was Micromedia Flash. Yes, Adobe was not on the horizon except for Photoshop.
With Flash, we were creating entire website and lots of animations, splash pages, introductory presentations, etc. Unfortunately, today Flash website or Flash technology itself is considering as antique piece. This indicates that how time is changing fast and trends are changing rapidly. Many new styles comes and many go to disappear in timeline.
Our tastes, standards of likeness, fascinations, and definition of sumptuousness changing ever with the pace of time. Therefore, as successful web designers, we have to keep learning constant, keep our eyes on coming trends and technologies, and most importantly try to experiment new things with some creative thoughts.
Website Performance Matters More
Today we can’t think about the Flashy animations, splash pages, or heavy weight images, which can kill time and interest of the ever shortening attentions of our audience. Load fast and place important things in logical yet alluring manner using superb information architecture and content strategy. UX is a new buzzword in the market. Thus, you have to respect the needs of the market and afford UX professional or learn UX fundaments right now.
Flat yet Intelligent Web Designs Rocking
Today we need intensive image optimizations in order to make responsive designing or mobile specific web layouts. This directly eliminating usage of excessive Photoshop effects such as rounded corners, drop shadows, reflections, embossing, gradients, and other various filters as they increasing our KBs. The biggest players like Google, Apple, etc. are more banking in flat and sweet designing.
Today our main focus is to deliver message of the website or image effectively therefore, we have to avoid all distracting things from the ways of the eye flow of our audience. Thus, white spaces, judicious style of texts and most importantly simplicity matter more here. We have only one slogan “Go to the point, no disturbance please”.
Off-Canvas but Smart Web Designing
However, popups and flyers/fly out windows are prohibited in the beginning of the website as they cause higher bounce rate. We still use popups intelligently in our web and mobile designing. As most of the time we never prefer to let our users to leave their existing page, product page in e-commerce, in particular, therefore, we have to take help of popups or fly out windows to show additional yet temporary information.
Off-canvas approach are desirable in present responsive web designing era as they solve our major problems without creating distractions in user experiences and various iconic designing prefer springing or popups whenever user tap it or hover it.