Tag Archives: website development

Some Technical Aspects that Affects Search Engine Crawling

Summary:

The success of SEO is greatly depending on how search engines look and feel your website. Therefore, technologies and technical aspects of the website determine the overall success at the end of the day.

Intro:

It was a time when e-commerce and other websites were made up using Flash like animation technologies. At present, we have innumerable technologies at hand and they are producing simple standstill HTML websites to highly interactive and dynamic web portals using PHP like open source technologies.

Earlier, we were mainly focusing on the audience who accessed front-end side of the websites through browsers, giving cloying graphics and animations using appropriate technologies. Gradually, search engines added one more dimension in the web development and it was SEO friendly website development. Now, businesses are looking for ranking on SERP along with tempting the human visitors on the website.

Website Access at Technical Point of View

Our modern websites have two types of visitors, one is human and another is search engine. Humans have eyes to see and brain to read, feel, sense, and analyze the website content. Whereas crawlers have algorithm to read the source of the website on the server, means bots read backend only.

At front-end, web developers take care of user experiences through myriads of factors in designing as well as in programming. For instance,

  • Cloying UI design with smart UI elements
  • Rapid and dynamic interaction programming
  • Comprehensive information architecture or navigation schemes
  • Content architecture or layout
  • Content on images
  • Multimedia content including images, audio, video, animations, and so on
  • Integration of various 3rd party solutions and extension for advance as well as personalized functionality

These are some considerations for web developers at front-end.

Against these, at back-end we need to take care of all technical aspects that allow all sorts of search engines to crawl the web pages in source code. For instance, various technologies of web design such as

  • HTML
  • CSS
  • JavaScript like various scripts
  • Cookies
  • Robot Tags
  • Programming language
  • IP addresses
  • Hosting
  • Cloud

These all deliberately affects the crawling of the web pages for websites and web application whether they are on traditional servers or on the cloud and displaying in the browsers on desktops or smart handheld devices.

Obstacles for Search Engines

As described above, search engines have to access backend through source code and source code reside on the web server or cloud and it is made up of various components including the front-end elements along with technologies in programming documents.

Search Engine Crawling Issue
Search Engine Crawling Issue

Location Factors

Hosting, cloud, and IP addresses are some of the location indicating and permission granting factors. Thus, if you don’t have SEO friendly hosting solutions, how crawlers will access the server and source code easily? If the region of host or cloud is inaccessible for the search engine, you have meager chances of indexing regularly.

Flash, Images, PDF, Animations like Banned Technologies

We know Google like advanced search engines can crawl Flash, Images, PDF at some extent only while rest of other search engines are of primitive type and have banned such content for their visits.

CSS, JavaScript, Cookies like External Factors

We know that CSS and cookies like files are residing at the external locations in the hosting environment and are not included in the main source file like HTML. Similarly, JavaScript is tough to crawl rapidly even for the Google. If your navigation is based on the CSS and your important website info is collected in the cookies, your dream for indexing will abolish soon.

Robot Tags

If you don’t have robot tags or your robot tags are with some serious errors like ‘noindex’ or ‘nofollow’ tags, how poor crawlers dare to proceed further in your web page source code?

In sum, if your design is good, but your source code is not search engine friendly you will lose the ranking battle at long run. Fortunately, Lujayn has expert technical web designing team, familiar with such issues and capable to manage them during the web development process.

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Web Development Works A Bit Differently Today

Web Development Project Management
Web Development Project Management

Due to proliferation of mobile devices, internet is ubiquitous and web accessibility is very easy. People use smartphones to do everything including shopping. Therefore, businesses are sincere to have their web presence as well as mobile app in app store.

Unfortunately, latest surveys reveal altogether different things and say that only 50% small businesses in US have web presence. If you think they are busy, not true. They already know the magic of m-commerce and wish to jump into the bandwagon. What is real problem then?

They live in a myth where web development is tough to understand and some failure stories of others intimidate them to go for a website development process. In the past, web developers were discussing about the reference sites with the owners of the small businesses.

 

In the Past

They were focusing on the pleasing the top management or owners of the businesses, by incorporating color, design, content, etc. of the choice of the business owners. In return, businesses were not thinking about the success and contributing factors in the success. They just were taking proud of having a web presence.

 

Businesses Take Interests in Web Development Process

Now, scenario has changed. Businesses are discussing the strategies behind the website. They are eager to know their target audience, behavior of target audience, motivation, likeness, and dis-likeness of the targeted audience through initial research carried by the web development experts.

Now, they are ready to cooperate outsourcing companies to know their businesses and their strategies by providing supplementary information to the marketing and technical teams of the offshore web development company that, they have selected.

 

Businesses Take Active Role in Web Development

In the past, web development process was left on the lower hierarchy post professionals in the small businesses or big businesses. Now, top management is taking personal interests and allocate responsible and capable managers to take active part in the project management software used by the modern web development companies. They would like to interact directly with developers and designers.

Web designers producing wireframes and prototypes of high fidelity using latest designing software on the desktop and smartphones to show their live, dynamic, and interactive wireframes as well as prototypes to their tech-savvy clients instead of mere PSD or JPG or PNG files from the web designers. The live and timely feedback of the businesses making web development a bit differently than they were in the past.

 

Businesses Aware of Time Frame and Budget

Active interest and live interactions remain up to the completion of the website development or web application development project. Businesses are eager to know the testing results in their regular updates in PMS or through instant messengers. They are upfront asking the time line and budgets of their web development project and keep close eyes on the development process.

Many small businesses are smart enough and taking hire web developers packages as advantages and save a lot of money and time for their project. Therefore, I have put title of page as modern web development works a bit differently and create true collaborations as well as maintain partnership like relationships with web development companies in favor of both sides.

 

 

Helping Hand to Newbie WordPress Developers Part 3

In previous part 2, we have explored the ways to know database, and learned how to use them in our WordPress development effectively. In this recent post, we would like to know about the transferring process of local WordPress website to the live server without losing anything and with a smooth process.

Use cPanel

Once you finish the development process at local server, you will have huge database as well as bulky folders with innumerable files for posts, pages, images, themes, plugins, and so on. Today we are using cPanel to place and manage our website or web application sources to the hosting server. No doubt, cPanel is equipped with all tools and technologies to manage and migrate sources from local to live server manually, but there are various plugins available to do these tasks automatically with adequate security and speed for bulky web sources.

Use FTP

There BackupBuddy and Duplicator plugins used in recent generations or WordPress programmers who used to face such task on daily bases for their patrons. We know we can’t copy past our source files and folders without setting permissions and security variables appropriately. Therefore, use of FTP (File Transfer Protocol) is mandatory for all WordPress developers.

There are various FTP clients available in the market for free or paid such as WS_FTP for windows platforms, Filezilla as firefox or other browser plugins, FireFTP for all platforms, Cyberduck for Mac only, and WinSCP for windows only.

Transfer Database

The first and foremost step is to transfer local WordPress database using phpMyAdmin. As we have learn about phpMyAdmin in previous parts, we need to know that here we have to use only its export button located at the top menu bar of cPanel of your local host. Now, select all tables and zipped them to compress. After compression select zip file and push the Go button, located at the bottom of the page to download your database.

Now, turn on FTP client and connect it with your live site, where you will find various directories so you need to select proper directory for you and that would be public_html directory in your domain. The next step would be to select your WordPress files on local server and upload them to the liver server.

Create New Database

For database transfer you need to create MySQL database on the live site first using the cPanel features given especially for MySQL database. Once you push that database button on the cPanel dashboard you will enter in to the database creation wizard where you need to fill up all essential input fields with appropriate information.

Finish Database Transfer

Now, finally you come at the stage of importing you zipped database file saved in previous steps. At very moment, database section on cPanel will help you to import database so go to database section and click on phpMyAdmin where you will find new database with no tables so now click the import tab in the top menu and on the import page select file button and select your zipped database. After selection, you can press Go button at the bottom of the page and start importing process.

In next part, we will finish the transferring process from local to live.