Today we are extremely focusing on the user experiences and usability in all sorts of mobile application development or programming projects as developers or as the app owner. If you see the statistics of a web and mobile app development company you will find very few mobile app, which are created from the entire unique and innovative concept, but we have most of apps telling the porting stories behind them.
We Inherit Porting Mentality in Mobile Development
When we are talking about website experiences on the mobile devices, we hardly found entire mobile devoted experiences in our responsive as well as mobile specific websites. Reasons for these are obvious because:
- We don’t think about the exclusive mobile experiences in sense of its tiny size of screens
- limited CPU power
- connectivity problems
- low bandwidth connections
- different sets of hardware components
- power shortage and limitations, etc. upfront
What we do is mere porting of big desktop website to small or responsive mobile website with lots of pinching, zooming, and scrolling efforts at the end of the end users. We simply remove rigid layouts, Flash like hazardous components, mouse like pointing devices.
Use Cases of Mobile Web and App
What we lack in our thinking is the use cases of mobile at first hand as mobile is used altogether different places, time, and contexts in our life. Against the big sister devices, mobile are enjoying more frequent usage and in hard to imagine situations while on the go. Therefore, pushing the boundaries of our imagination for mobile application or web site usage is must while we are going to design and programming for mobiles.
We Banking of Usability, Not User Engagement
We most of the time thinking to add exceptional features and functionality in our mobile application or website during mobile development process and never try to understand how to keep our visitors or users to engage with our application. In due course, we missing some important facts at our end like:
- We don’t have enough understanding of the problems of our users so we can’t attract them by offering highly useful products or services through our mobile app/web
- We bring complexities and slow interactions by adding too many unwanted and less often used features or functionality since the beginning instead, bringing them gradually on the table by periodic updates so users can get familiarity and we can get good feedback of our already added features at initial stage
- We don’t carry user experience research in-depth during mobile programming or guerrilla research in true manner so we don’t know, which design components, or which content are irrelevant and useless in different contexts. Thus, we spoil the long-term user engagement possibilities through attractive design, useful content, and easy usage of the app or website
- We don’t have enough knowledge and skills to add latest developments arising in the market in our mobile app development or mobile website programming like high connectivity capability through hardware and software. Security measures prevailing most in the market with a desire success rate. Mobile hardware and third-party attachment/sensors to aid your users with low investment. Offering personal experiences by empowering our users through modern designing and coding technologies like real-time updates using cloud services, GPS services, and much more
Balance between Mobile and Web
Yes, many times we don’t know how to balance between mobile and web app user experiences. We should have enough research that where our mobile application will work and where not so we can create alternate web application to mitigate the gaps and encourage our users to use our services wherever and whenever they are available through any possible device.
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